Smudge With Me™: : Custom Branding, Website Design & Development.

Smudge With Me™ is your one-stop shop for nurturing your well-being, inside and out. Founded by Jessica, a creative soul with a passion for wellness and a background in both art and web development, Smudge With Me™ offers a unique blend of wellness products and resources to help elevate your life.

First, we needed to establish the brand. What message we want to convey, and how that will look. We know we wanted something playful and fun, while also warm and welcoming. We wanted something that would appeal to clients, customers, practitioners, and other holistic businesses. So we started playing with imagery and came up with an adorable and playful character for the artwork. Next we explored fonts and pairings, we knew we wanted something that felt more "personal" so we ended up with a hand-written style font. Next we moved on to colors and the palette. We knew we wanted to stay away from anything too traditional, with the primary colors being purples, for that "magic" feel, and a splash of greens and yellows for that "earthy" feel. We offered 3 options in total, and after a couple of tweaks we we're able to convey the message perfectly.

• Purples: Magic, Creativity, Energy
• Pink: Nurture, Compassion
• Yellow: Happiness, Joy
• Green:  Nature, Health, Balance

Now that we had the logo down, it was time to move on to really integrating the branding. We created a Brand Board (a simplified way of establishing visuals, values, and providing assets) to explore and roughly summarize the brand identity in a visual layout. Then we faced the challenge of a tagline - going off of what we had established so far, we came up with “Blending Wellness with Whimsy”.

The Smudge With Me™ shopping website will be designed and built in phases. So for the first phase we essentially created a micro site to showcase what's to come. For now, Smudge With Me™ needed an overview page, an about page, and a way to contact them.

This is a current work in progress, we'll update this once the design is completed.