Compass Executive: : Custom Branding, Website Design & Development.

Compass Executive is an Executive Assistant, Personal Assistant, and House Facilitator services business. Compass Executive is owned, ran, and operated by Lilah Reed • EA, PA, HFM. Lilah has extensive experience in broad spectrum of assistant services.

We kicked this off with a warm and friendly meeting with our client, Lilah Reed. She let us know that she's interested in our full suite of services, and especially a custom website to showcase her services as an Executive Assistant, Personal Assistant, and House Facilities Manager.

First, we needed to identify Lilah's brand. We started with defining her brand's purpose. Once we had that established, we then explored who her target audience is. Then we analyzed her competition to explore what set's Compass Executive apart from the others. And then finally, we determined her brand values to complete the brand identity.

With the brand identity now established, we were ready to design the custom logo for Compass Executive. Lilah expressed interest in an obscure compass for the artwork, and we supplied a few ideas next for fonts so we could get a good idea of the styles she liked. Then we went through a color selection process, where Lilah let us know she had two "must-have" colors (kelly green and marigold), and then we explored a few more complimentary colors from there. Lilah also communicated to us that she leans more toward a masculine than feminine style.

With the brand identity defined and the logo designed, we then moved on to designing Lilah's brand board so we could get a good visual reference for her brand's identity before moving on to the custom website design. We used this as an opportunity to play around with the use of the fonts and colors we had selected. We also included a mood board with a few textures and imagery.

This is a current work in progress, we'll update this once the design is completed.