Compass Executive: : Custom Branding, Website Design & Development by 5280Devs.

About our Client:

Compass Executive offers Executive Assistant, Personal Assistant, and House Facilitator services, led by Lilah Reed (EA, PA, HFM), who brings extensive experience in a wide range of assistant services.

We kicked off with a collaborative meeting to understand Lilah’s vision and goals. From there, we defined Compass Executive’s:

• Brand Purpose: Clear, reliable, and professional support services.
• Target Audience: Busy professionals seeking personalized assistance.
• Competitive Edge: Personalized, multi-faceted services.
• Brand Values: Precision, trust, and discretion.

With the brand identity in place, we created a unique logo:

• Concept: An abstract compass symbolizing guidance and direction.
• Colors: Lilah’s must-have colors—kelly green and marigold—paired with complementary tones.
• Style: A refined, slightly masculine aesthetic.

To visualize the brand, we designed a comprehensive brand board featuring:

• Logo Variations: For versatile use across platforms.
• Color Palette: A cohesive and recognizable scheme.
• Fonts & Typography: Consistent with the brand’s tone.
• Mood Board: Textures and imagery that reflect Compass Executive’s essence.

We designed and developed a custom website to showcase Compass Executive’s services with:

• Clear Navigation: Intuitive layout for easy access to services.
• Professional Aesthetic: Clean, modern design reflecting the brand identity.
• Mobile Optimization: Ensuring seamless browsing across devices.

We loved working with Lilah on this project—her clear vision and collaborative spirit made the process a joy. From crafting a distinctive brand identity to building a polished, professional website, we’re proud to have helped Compass Executive stand out with a strong, recognizable presence.