A Custom Website Journey : Strategic websites that tell stories and reflect excellence.
Project Kickoff / Define the Project : » Kickstart, Discovery, Requirements Gathering
We'll kick things off with a warm and welcome meeting. You'll first meet with Jessica, founder of 5280Devs, so she can learn just what your website goals are. Then we'll research and explore your target audience, which may include demographic research. We'll go over what functionalities you desire, and what your overall content needs are. We'll also go over any specific preferences or dislikes you have, as well as any branding integration needs. We'll discuss options for what platform and technologies are best suited for your project. We'll gather as much as we can to tailor fit your custom website design to your unique brand, ideas, and needs.
Preparation / Wireframe & Prototype : » Exploration, Layout Foundation
The game plan - we may create wireframes to visually represent your custom website's layout and user flow. Depending on the size of the project and following your feedback, we may develop a basic prototype for a more interactive experience.
Design & Development : » Visuals, Functionality, Interactivity
In this phase, we bring your website vision to life! Through collaboration, we'll craft a website that not only looks stunning, but also captivates users in an interactive experience - with use of immersive graphics, and cutting-edge features tailored to your vision. This isn't us just designing and building a website, this is us creating a one-of-a-kind online space that speaks your voice, captivates and engages.
Mobile Responsiveness & Testing : » Desktops, Tablets, Phones
We ensure your website looks and functions flawlessly on all devices (desktops, tablets, phones). This includes quality assurance testing across different browsers and devices before anything goes to production.
Website Launch & Training : » Launch, Learn, Leverage
We'll launch your beautiful website and monitor it for another 30 days. We'll also provide you with training on how to manage basic content updates if needed, so you'll feel confident in making edits on your own. This also may include a custom training manual (currently for ExpressionEngine websites only).
Ongoing Maintenance & Support : » Update, Audit, Optimize
We're always here to help! We offer website upgrades & support to keep your website secure, up-to-date, and functioning optimally.
A Branding & Collateral Journey : Let's tell your story and attract the right people.
Discovery Phase : » Kickstart, Discovery, Vision Gathering
We'll have in-depth conversations to understand your brand's DNA, target audience, vision, and unique selling proposition (USP). We'll also discuss your brand personality and the emotions you want to evoke.
Competitive Analysis : » Exploration, Research
We'll research your competitors' branding to identify opportunities to differentiate your brand and stand out in the market. We'll discuss what sizes and kinds of materials, surfaces, spaces, and devices you foresee your logo appearing on.
Concept Development : » Brainstorm, Conceptualize
Based on our discoveries, we'll brainstorm and create multiple unique logo and brand identity concepts that resonate with your values and target audience.
Refinement & Collaboration : » Present, Review, Refine
We'll present the concepts to you and collaborate on revisions to ensure you love the final design.
Brand Board Creation : » Identity, Tone, Mood
We'll develop a brand board that visually showcases your brand identity, including logo variations, color palette application examples, and potentially even mood imagery that reflects your brand personality.
Brand Style Guide Delivery : » Palette, Typography, Elements
We'll deliver a comprehensive brand style guide that outlines your logo usage, color palette, typography, and other branding elements for consistent application across all materials.
A Graphic Design Journey : Let's get creative and create eye-catching visuals to promote your brand.
Project Brief & Discovery : » Kickstart, Discovery, Requirements Gathering
We'll discuss your design objectives, target audience, and desired style. We'll also gather any brand guidelines or existing creative assets you have.
Mood Board Creation : » Exploration, Aesthetics, Tone
We'll create a mood board with visual references that capture the desired aesthetic and emotional tone for the design.
Concept & Design : » Visuals, Mood, Vibe
Based on your feedback on the mood board, we'll create eye-catching visuals that align with your brand identity and resonate with your audience.
Revisions & Finalization : » Review, Revise, Finalize
We'll work closely with you to refine the design and incorporate your feedback. We'll iterate until you're completely satisfied with the final graphics.
A Consultation & Audit Journey : Gaining in-depth understandings to help overcome challenges, boost traffic, and propel your brand forward.
Initial Consultation : » Kickstart, Discovery
We'll discuss your digital goals, any specific challenges you're facing, and the overall digital landscape for your industry.
Website & Online Presence Review : » Explore, Analyze
We'll analyze your website, social media presence, and other online channels to assess user experience, functionality, SEO performance, and brand consistency.
Data Gathering & Analysis (Optional) : » Learning, Requirements, Needs
We may gather additional data through analytics tools to provide a more in-depth understanding of your audience engagement and website traffic.
Actionable Recommendations : » Prioritize, Implement
We'll deliver a clear roadmap with prioritized recommendations and actionable strategies to address your challenges and propel your brand forward.
An Upgrade & Support Journey : We don't leave you hangin', we'll help keep your digital solutions from becoming a conundrum.
Regular Maintenance : » Updates, Backups, Security Checks
We'll perform regular website updates, backups, and security checks to ensure optimal performance.
Content Updates & Additions : » Create, Review, Implement
Need help updating website content or adding new features? We're here to assist!
Technical Support : » Troubleshoot, Fix, Test
Our team is available to address any technical issues that may arise.
An SEO, CRO, Marketing Journey : Website Optimization, Tracking, Analytics, A/B Testing & Optimization, Social Media Management
SEO: Keyword Research & Analysis : » Identify, Research, Analyze
We'll identify relevant keywords that your target audience is searching for online, considering search volume and competition.
SEO: Website Optimization : » Organization, Implementation
We'll optimize your website content and technical aspects to improve search engine ranking. This may involve optimizing page titles, meta descriptions, header tags, image alt text, and website loading speed.
CRO: Website Analysis : » Identify, Research, Analyze
Taking a deep dive into your user's behavior, we leverage Google Analytics, Search Console, and Core Web Vitals to pinpoint conversion roadblocks. Analyzing data from these tools, including user flow reports, internal linking structure, and mobile usability assessments, allows us to develop actionable insights and data-backed plans to boost your website's conversion rate.
CRO: Hypothesis Development : » Ideas, Changes, Improvements
Based on our analysis, we'll develop data-driven hypotheses about what changes might improve your conversion rate.
CRO: A/B Testing & Optimization : » Identify, Research, Analyze
We'll implement A/B testing to compare different versions of website elements (e.g., call to action buttons, product descriptions) and see which version performs better. We'll continue to iterate and optimize based on the data to maximize your conversions.
Content Strategy & Creation (Optional) : » Strategize, Create, Convert
We can develop a content strategy to create engaging content that attracts and converts visitors. This may involve blog posts, landing pages, infographics, or other content formats relevant to your audience.
Social Media Management (Optional) : » Identify, Strategize, Create
We can manage your social media channels, creating and scheduling engaging content to connect with your audience. This may involve social media listening, community management, and running targeted social media ad campaigns.
Performance Tracking & Analysis (Ongoing) : » Track, Analyze, Maximize
We'll track the performance of your SEO, CRO, and marketing efforts through analytics tools. We'll analyze the data and make data-driven adjustments to optimize your campaigns and maximize your online presence.
Ready-Made Websites - How it Works : Get Online, FAST! The website structure, layout, and visual style are already created, saving time and design effort.
Choose Your Package : » Select the Website Package That Fits Your Needs
Explore our ready-made WordPress website packages designed for wellness brands and holistic practitioners. Choose the package that aligns with your business needs, whether it's a 5-page, 7-page, or 10-page setup. Need additional features like WooCommerce, an Event Calendar, or a Chat Bot? Simply select the add-ons that best suit your goals.
Place Your Order : » Secure Your Package
Once you've selected your package and any desired add-ons, you’ll proceed with your reservation by submitting the form.
Welcome & Discovery : » Let’s Connect & Get Started
Once you place your order, we’ll send you a welcome email with next steps and an easy-to-follow guide for gathering your content. We'll have a quick consultation before we begin to ensure we're aligned on your request. We’ll also stay in regular communication with you throughout the project. Our goal is to make this process smooth and stress-free for you!
Project Commencement : » Initial Payment
We'll start with a 50% deposit to secure your spot and kick off the website setup. The final 50% is then due when your site is ready to launch.
Provide Your Content : » Send Us Your Branding, Content, and Preferences
To personalize your website, we'll need your logo, brand colors, images, and text for each page. We provide an easy-to-follow checklist to help you gather and submit all necessary content. Don’t have everything ready? No worries—we offer stock image options and basic content assistance.
Website Setup & Development : » We Build Your Site Based on the Selected Layout
Our expert team installs WordPress, sets up your chosen pages, and applies your branding. Your website will be professionally structured, mobile-friendly, and SEO-optimized, ensuring a seamless experience for visitors.
Review & Adjustments : » Preview Your Website & Request Revisions
You'll receive a working preview of your website, allowing you to review the layout, content, and functionality. We include one round of revisions to fine-tune everything before launch.
Website Launch & Training : » Go Live & Learn How to Manage Your Site
Once approved and we've received your final payment, we launch your website and provide essential training on updating content, managing pages, and keeping your site running smoothly. Plus, you get 30 days of free post-launch support for any questions or adjustments.
Ongoing Maintenance & Support : » Update, Audit, Optimize
We're always here to help! We offer affordable maintenance & support packages to keep your website secure, up-to-date, and functioning optimally.