Beware of Dark Patterns: Building Trustworthy Websites for Your Conscious Brand

Person walking alone in the shadows, mystified by the dark patterns.

User experience (UX) is supreme, and consumers expect websites to be intuitive, user-friendly and transparent. But, there's a very concerning trend happening called "dark patterns" which undermines this. Dark patterns are unfair and deceptive design elements meant to trick users into unintended actions - like purchasing a product or signing up for a subscription without even realizing it...