Beware of Dark Patterns: Building Trustworthy Websites for Your Conscious Brand

User experience (UX) is supreme, and consumers expect websites to be intuitive, user-friendly and transparent. But, there's a very concerning trend happening called "dark patterns" which undermines this. Dark patterns are unfair and deceptive design elements meant to trick users into unintended actions - like purchasing a product or signing up for a subscription without even realizing it...